In today’s e-commerce environment, Direct to Consumer (DTC) brands rely on a compelling and unifying story to sell products and build communities. When done right, the customer experiences a seamless user journey from discovery through purchase. When it misses the mark, the customer experiences a disorienting blend of editorial and shoppable content that usually results in exiting the site.
How Gmail's Dynamic AMP Emails Benefit Ecommerce Merchants
Apr 1, 2019 by Elliot Volkman posted in Ecommerce, Conversion Optimization
Gmail’s Dynamic Emails Bring Carts Directly Into Email
Last week, Gmail announced the launch of Dynamic Emails, an improvement that brings interactivity and engagement directly to emails. Prior to the update, emails have always been static in nature, often acting as a launch point into more complicated tasks and quickly become dated.
Customer Data Killed The Shopify-Mailchimp Partnership
Goodbye to The Shopify-Mailchimp Partnership
Increase Conversions with Q&As and Customer Feedback
Mar 21, 2019 by Elliot Volkman posted in Ecommerce, Conversion Optimization
Use Customer Feedback and Q&As to Fuel Conversions
User-generated content is one of the most valuable resources that ecommerce retailers can take advantage of. Having customers create content for you is the dream! One user-generated content type that’s becoming widely adopted is a question and answer (Q&A) section where customers can ask and respond to questions about individual products.
Influencer Marketing: Lessons from the Most Authentic Influencers
Mar 20, 2019 by Valentina Barron posted in Ecommerce, Social Media, Advertising
The realest influencers in the industry. And why.
The influencer marketing landscape is diverse to say the least. Finding an authentic influencer whose opinions are truly valued by people is a lot harder than it seems. It’s getting increasingly easier to identify “fake influencers,” and with the increasing rise of paid promotions, people are more wary than ever to take the plunge on products that are potentially sponsored by celebrities and influencers. For ecommerce businesses, working with the right influencers can take your business to new heights!
Pinterest for Ecommerce: How to Leverage an Underused Marketing Channel
Mar 20, 2019 by Nick Perry posted in Ecommerce, Social Media
What You Need to Know About Pinterest Product Pins
The growth of ecommerce has resulted in an overhaul of many social media platforms to facilitate advertising and marketing initiatives. On Facebook, Instagram, and Twitter, this fact is almost annoyingly obvious for the end user. A consumer casually searches for a new pair of shoes, decides not to buy, and suddenly they can’t escape those shoes in their social media feeds.
Meet Afterpay: The Shop Now, Pay Later Method Used by Top Ecommerce Merchants
Mar 18, 2019 by Taran Soodan posted in Ecommerce, Interviews
We recently met and interviewed Nick Molnar, the Founder and CEO of Afterpay at Shoptalk. Afterpay allows merchants to offer flexible payment options upon checkout. Instead of paying for an order in full, customers can now pay for an order in 4 equal payments. Used by top merchants like Kylie Cosmetics, Steve Madden, ThirdLove and more, Afterpay has become of the premier payment services for merchants.
Interview: Pinterest Announces New Shopping Features at Shoptalk
Mar 15, 2019 by Jacob Elson posted in Ecommerce, Social Media, Interviews
We recently had the chance to interview Pinterest at Shoptalk. They announced new features allowing brands to upload their products to Pinterest and create shoppable feeds so customers can find and purchase exactly what they're looking for. We spoke to Amy Vetter and Tim Weingarten about what's next for Pinterest.
Interview: How ZX Ventures Innovates in the Beer Industry
Mar 14, 2019 by Taran Soodan posted in Ecommerce, Retail, Conferences, Interviews
We recently interviewed David Kestenbaum of ZX Ventures at Shoptalk. ZX Ventures is the global growth and innovation group with AB InBev, the world's leading brewer. They have noticed how ecommerce businesses are changing the game for traditional retailers and they are adapting to how consumers are now buying beer and other beverages.
Meet Blume: The Ecommerce Startup Revolutionizing Self-care and Period Products
Mar 7, 2019 by Taran Soodan posted in Ecommerce, Shopify, Interviews
Self-care is the New Going Out
Meet Blume, an ecommerce startup focused on providing safe, sustainable period products for women and girls. Originally started in Toronto as Ellebox and co-founded by sisters, Taran and Bunny Ghatrora, Blume re-branded in early 2018 to adapt even more to their audience's needs.