--- title: Ecommerce Magazine | Customer Delight description: Customer Delight | The homepage of ecommerce. --- [Subscribe](https://www.ecommerce-mag.com/subscribe) [Facebook Messenger Marketing](http://octaneai.com?utmsource=ecommercemag&campaign=nav) [Experts](https://www.ecommerce-mag.com/apply) [New Reader FAQ](https://www.ecommerce-mag.com/blog/about-ecommerce-magazine) [Contact Us](https://www.ecommerce-mag.com/contact) ? 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New stories for you [![](https://www.ecommerce-mag.com/hubfs/freestocks-org-spP6LqxN0-g-unsplash.jpg) ](https://www.ecommerce-mag.com/black-friday-does-not-equal-fickle-customer-behavior) ## [Black Friday Does Not Equal Fickle Customer Behavior](https://www.ecommerce-mag.com/black-friday-does-not-equal-fickle-customer-behavior) Nov 15, 2019 by Charlie Casey posted in [Ecommerce](https://www.ecommerce-mag.com/topic/ecommerce), [Customer Delight](https://www.ecommerce-mag.com/topic/customer-delight) [** 0 Comments](https://www.ecommerce-mag.com/black-friday-does-not-equal-fickle-customer-behavior#comments-listing) It’s that time of year again - merchants across the globe are frantically working to get ready for what promises to be the biggest Black friday Cyber Monday (BFCM) yet. Online sales over the 2018 discount period [jumped 23.6% year on year](https://www.cnbc.com/2018/11/24/black-friday-pulled-in-a-record-6point22-billion-in-online-sales-adobe.html), and analysts predict that this year retailers will pull in as much as [$7.5 billion on Black Friday](https://www.businessinsider.com/when-is-black-friday-2019-details-2019-10?r=US&IR=T). [Read More **](https://www.ecommerce-mag.com/black-friday-does-not-equal-fickle-customer-behavior) [![](https://www.ecommerce-mag.com/hubfs/email-marketing-ecommerce.jpg) ](https://www.ecommerce-mag.com/4-email-marketing-campaigns-every-ecommerce-store-needs) ## [4 Email Marketing Campaigns Every Ecommerce Store Needs](https://www.ecommerce-mag.com/4-email-marketing-campaigns-every-ecommerce-store-needs) Jun 12, 2019 by Ryan Turner posted in [Ecommerce](https://www.ecommerce-mag.com/topic/ecommerce), [Drip Campaigns](https://www.ecommerce-mag.com/topic/drip-campaigns), [Conversion Optimization](https://www.ecommerce-mag.com/topic/conversion-optimization), [Customer Delight](https://www.ecommerce-mag.com/topic/customer-delight) [** 0 Comments](https://www.ecommerce-mag.com/4-email-marketing-campaigns-every-ecommerce-store-needs#comments-listing) When someone opts into your email list, they are giving you access to their personal inbox. You’ve earned enough of their trust to be able to reach them in their digital living room. [Read More **](https://www.ecommerce-mag.com/4-email-marketing-campaigns-every-ecommerce-store-needs) [![](https://www.ecommerce-mag.com/hubfs/Ecommerce%20Mag%20-%20Derric/Octane_AI_Messenger_Conversion_Funnel.png) ](https://www.ecommerce-mag.com/how-to-scale-your-ecommerce-store-from-1-million-to-100-million) ## [How to Scale Your Ecommerce Store from $1 Million to $100 Million](https://www.ecommerce-mag.com/how-to-scale-your-ecommerce-store-from-1-million-to-100-million) Apr 22, 2019 by Derric Haynie posted in [Ecommerce](https://www.ecommerce-mag.com/topic/ecommerce), [Shopify](https://www.ecommerce-mag.com/topic/shopify), [Paid Traffic](https://www.ecommerce-mag.com/topic/paid-traffic), [Conversion Optimization](https://www.ecommerce-mag.com/topic/conversion-optimization), [Customer Service](https://www.ecommerce-mag.com/topic/customer-service), [Customer Delight](https://www.ecommerce-mag.com/topic/customer-delight) [** 0 Comments](https://www.ecommerce-mag.com/how-to-scale-your-ecommerce-store-from-1-million-to-100-million#comments-listing) **A full recap of **[**this recent free virtual summit**](http://scale.gorgias.io/?utm_campaign=ecomtech&utm_medium=ecommag-guest-post)**. For the next event **[**check the EcommerceTech website here**](https://ecommercetech.io/pages/events/?utm_campaign=ecommag&utm_medium=scale-19-guest-post)**.** [Read More **](https://www.ecommerce-mag.com/how-to-scale-your-ecommerce-store-from-1-million-to-100-million) [![](https://www.ecommerce-mag.com/hubfs/Photos%20for%20Articles/Come-in.jpg) ](https://www.ecommerce-mag.com/omnichannel-and-multichannel-know-your-terminology) ## [Omnichannel and Multichannel: Know Your Terminology](https://www.ecommerce-mag.com/omnichannel-and-multichannel-know-your-terminology) Mar 29, 2018 by Niamh Reed posted in [Ecommerce](https://www.ecommerce-mag.com/topic/ecommerce), [Retail](https://www.ecommerce-mag.com/topic/retail), [Entrepreneurship](https://www.ecommerce-mag.com/topic/entrepreneurship), [Social Media](https://www.ecommerce-mag.com/topic/social-media), [Customer Delight](https://www.ecommerce-mag.com/topic/customer-delight) [** 0 Comments](https://www.ecommerce-mag.com/omnichannel-and-multichannel-know-your-terminology#comments-listing) Have you noticed the terms *omnichannel* and *multichannel* getting used a lot recently? There are many articles about ecommerce that promote either an omnichannel* *or a multichannel approach to customer service, but it isn’t always clear what that terminology means. [Read More **](https://www.ecommerce-mag.com/omnichannel-and-multichannel-know-your-terminology) [![](https://www.ecommerce-mag.com/hubfs/bear%20mattress3.jpg) ](https://www.ecommerce-mag.com/from-in-store-to-online-bear-mattress-chases-growth) ## [From In Store to Online, Bear Mattress Chases Growth](https://www.ecommerce-mag.com/from-in-store-to-online-bear-mattress-chases-growth) Mar 23, 2018 by Sarah Werle Kimmel posted in [Ecommerce](https://www.ecommerce-mag.com/topic/ecommerce), [Retail](https://www.ecommerce-mag.com/topic/retail), [Stores](https://www.ecommerce-mag.com/topic/stores), [Outdoors](https://www.ecommerce-mag.com/topic/outdoors), [Entrepreneurship](https://www.ecommerce-mag.com/topic/entrepreneurship), [Conversion Optimization](https://www.ecommerce-mag.com/topic/conversion-optimization), [Customer Delight](https://www.ecommerce-mag.com/topic/customer-delight) [** 0 Comments](https://www.ecommerce-mag.com/from-in-store-to-online-bear-mattress-chases-growth#comments-listing) If you were to ask Scott Paladini of [Bear Mattress](https://www.bearmattress.com/?gclid=CjwKCAiAt8TUBRAKEiwAOI9pAEOLOg716Gs-sDV5DGLC11L4rySvIk8_uLS-MFvWxV8oWPbyM85HmBoCP6IQAvD_BwE) in 2010 if he ever thought he would be in the mattress business in 2018, he would have told you “Absolutely not.” [Read More **](https://www.ecommerce-mag.com/from-in-store-to-online-bear-mattress-chases-growth) [![](https://www.ecommerce-mag.com/hubfs/steven-vandesande-jr-503999-unsplash%20(1).jpg) ](https://www.ecommerce-mag.com/what-do-you-think-will-be-the-biggest-ecommerce-trend-of-2018) ## [What Do You Think Will Be the Biggest Ecommerce Trend of 2018?](https://www.ecommerce-mag.com/what-do-you-think-will-be-the-biggest-ecommerce-trend-of-2018) Mar 15, 2018 by Kelli Kissack posted in [Drip Campaigns](https://www.ecommerce-mag.com/topic/drip-campaigns), [Messenger Marketing](https://www.ecommerce-mag.com/topic/messenger-marketing), [Entrepreneurship](https://www.ecommerce-mag.com/topic/entrepreneurship), [Chatbots](https://www.ecommerce-mag.com/topic/chatbots), [Bots](https://www.ecommerce-mag.com/topic/bots), [Social Media](https://www.ecommerce-mag.com/topic/social-media), [Conversion Optimization](https://www.ecommerce-mag.com/topic/conversion-optimization), [Customer Delight](https://www.ecommerce-mag.com/topic/customer-delight) [** 0 Comments](https://www.ecommerce-mag.com/what-do-you-think-will-be-the-biggest-ecommerce-trend-of-2018#comments-listing) We asked you the question, "What do you think will be the biggest ecommerce trend of 2018? Why?" We received **a ton** of excellent responses to this question. Below you can find the top twelve submissions. Don't see your response in this article? No worries! We send out a question each and every week, so keep sending us your answers. [Read More **](https://www.ecommerce-mag.com/what-do-you-think-will-be-the-biggest-ecommerce-trend-of-2018) [![](https://www.ecommerce-mag.com/hubfs/Screen%20Shot%202018-03-15%20at%201.02.47%20PM.png) ](https://www.ecommerce-mag.com/a-fresh-take-on-personalized-fashion) ## [A Fresh Take on Personalized Fashion](https://www.ecommerce-mag.com/a-fresh-take-on-personalized-fashion) Mar 15, 2018 by Alison Rhoades posted in [Ecommerce](https://www.ecommerce-mag.com/topic/ecommerce), [Retail](https://www.ecommerce-mag.com/topic/retail), [Stores](https://www.ecommerce-mag.com/topic/stores), [Entrepreneurship](https://www.ecommerce-mag.com/topic/entrepreneurship), [Customer Delight](https://www.ecommerce-mag.com/topic/customer-delight) [** 0 Comments](https://www.ecommerce-mag.com/a-fresh-take-on-personalized-fashion#comments-listing) Personalized products have gotten a bad rap, with tacky keychains and embroidered pillows reading something like “If you can dream it, you can do it” offering the ultimate in kitsch, yet sacrificing the style fashionistas crave. But haven’t you always wanted to create your own customized clothes that suit your style, broadcasting seminal quotes you love or inside jokes between you and your friends? If you answered yes, then you’re not alone. Several years ago, Aubrie Pagano, who continued to come up short when looking for innovative clothes and accessories, was asking herself the same question. And instead of waiting for someone, someday to create the products she was dreaming of, she decided to take matters into her own hands, founding [Bow & Drape](https://www.bowanddrape.com/tees) in 2015. [Read More **](https://www.ecommerce-mag.com/a-fresh-take-on-personalized-fashion) [All posts](https://www.ecommerce-mag.com/all) Welcome to the homepage of ecommerce. Trending Experts Laura Benson CEO of Filly Flair Charles Gorra CEO of Rebag Tomer Tangrin CEO of Yotpo What We Are Building Ecommerce Magazine Industry insights and sharing knowledge from the community. 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