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Influencer Marketing: Lessons from the Most Authentic Influencers

Mar 20, 2019 by Valentina Barron posted in Ecommerce, Social Media, Advertising

The realest influencers in the industry. And why.

The influencer marketing landscape is diverse to say the least. Finding an authentic influencer whose opinions are truly valued by people is a lot harder than it seems. It’s getting increasingly easier to identify “fake influencers,” and with the increasing rise of paid promotions, people are more wary than ever to take the plunge on products that are potentially sponsored by celebrities and influencers. For ecommerce businesses, working with the right influencers can take your business to new heights!

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Pinterest for Ecommerce: How to Leverage an Underused Marketing Channel

Mar 20, 2019 by Nick Perry posted in Ecommerce, Social Media

What You Need to Know About Pinterest Product Pins

The growth of ecommerce has resulted in an overhaul of many social media platforms to facilitate advertising and marketing initiatives. On Facebook, Instagram, and Twitter, this fact is almost annoyingly obvious for the end user. A consumer casually searches for a new pair of shoes, decides not to buy, and suddenly they can’t escape those shoes in their social media feeds.

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Interview: Pinterest Announces New Shopping Features at Shoptalk

Mar 15, 2019 by Taran Soodan posted in Ecommerce, Social Media, Interviews

We recently had the chance to interview Pinterest at Shoptalk. They announced new features allowing brands to upload their products to Pinterest and create shoppable feeds so customers can find and purchase exactly what they're looking for. We spoke to Amy Vetter and Tim Weingarten about what's next for Pinterest. 

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How Direct to Consumer Brands Use Facebook Messenger Marketing

Feb 18, 2019 by Arri Bagah posted in Ecommerce, Shopify, Messenger Marketing, Social Media

5 DTC Brands Doing Messenger Marketing Right in 2019

Facebook Messenger marketing has become very popular over the past 3 years. Many Direct To Consumer brands (DTC) implementing it have seen significant results in driving revenue, automating support and increasing customer satisfaction.

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Jingle Your Way to More Holiday Revenue

Dec 5, 2018 by Sally Kay posted in Ecommerce, Social Media

It’s no secret that the holidays are an important time of year in eCommerce. Revenue potential goes up, spending habits shift, and merchants often generate a significant portion of their annual revenue in less than two months.

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How a Young Entrepreneur's Digital Hustle Created Unexpected Growth

Mar 30, 2018 by Alex Velez posted in Ecommerce, Entrepreneurship, Social Media

Everyone who is building a personal brand or growing their business should be "all in" when it comes to marketing on social media.

Why? It is grossly underpriced exposure.

I'm Alex Velez. I am a 15 year old social media influencer, CEO of the upcoming Hoodie Apparel, LLC and graphic designer – none of which would’ve been possible without social media effort.

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Omnichannel and Multichannel: Know Your Terminology

Mar 29, 2018 by Niamh Reed posted in Ecommerce, Retail, Entrepreneurship, Social Media, Customer Delight

Have you noticed the terms omnichannel and multichannel getting used a lot recently?

There are many articles about ecommerce that promote either an omnichannel or a multichannel approach to customer service, but it isn’t always clear what that terminology means.

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Top 5 Ecommerce Viral Video Campaigns

Mar 29, 2018 by Sarah Werle Kimmel posted in Ecommerce, Retail, Entrepreneurship, Social Media

Viral videos are a great way to get your product in front of a lot of eyes very quickly. However, it is difficult to pinpoint what makes people want to share a video that is essentially a commercial.

It has to have exactly the right mix of content that resonates with a lot of people, and then you have to put it in front of the right eyes to get the ball rolling. There isn't a set formula that can help you determine whether or not a video you produce will go viral. If there were, we would see a lot more videos make the cut.

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What Do You Think Will Be the Biggest Ecommerce Trend of 2018?

Mar 15, 2018 by Kelli Kissack posted in Drip Campaigns, Messenger Marketing, Entrepreneurship, Chatbots, Bots, Social Media, Conversion Optimization, Customer Delight

We asked you the question, "What do you think will be the biggest ecommerce trend of 2018? Why?"

We received a ton of excellent responses to this question. Below you can find the top twelve submissions.

Don't see your response in this article? No worries! We send out a question each and every week, so keep sending us your answers.

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Evan Fript on Building His Luxury Shoe Brand

Mar 15, 2018 by Evan Fript posted in Ecommerce, Retail, Stores, Shopify, Paid Traffic, Entrepreneurship, Help Articles, Social Media, Conversion Optimization

Evan Fript founded his digital luxury footwear brand Paul Evans in May 2012 with no marketing budget and no experience in digital marketing. Here’s how he built his brand with a little bit of hustle.

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