You’ve worked your tail off. From the first moment you thought to build an ecommerce store (whether it was two days or two years ago), you’ve been focused on this: the launch. You want everything to go perfectly. You’ve pictured it: your store goes live, and soon after, the sales start rolling in. You’re shipping out orders; making connections with customers… and everything just takes off.
Whether you're starting a new Shopify store or optimizing an established one, choosing the right apps and software for your store can be a huge challenge. After all, there are over 2,400 apps to choose from! How can you possibly separate the wheat from the chaff?
It’s rare these days to meet someone as passionate about analytics as Danielle Schwolow. As a growth strategist at Multiplica, a digital optimization, UX & Analytics agency for online marketing, Danielle can talk hard data with the best in the industry.
Here at Ecommerce Magazine, we love to dive deep into the nitty gritty of the digital retail world, so we asked Danielle to share some of her insights on the industry, her own experience and expertise, and what companies do wrong when approaching their analytics.
Today’s consumers most desire convenience and efficiency when shopping, driving retailers to devote more effort to streamlining the customer journey. As a result, more and more retailers are pursuing an emerging retail theory called “friction-free commerce,” where the goal is for customers to shop and transact in as few clicks or steps as possible. (It’s one of the driving forces behind voice-activated shopping, instant order buttons, and chatbots.)
Customized furniture used to be considered a luxury product, particularly at brick and mortar furniture outlets, and you might expect to wait an average of two months before your order arrived.
But if the digital revolution has taught consumers anything, it’s that demanding a great product fast and for a fair price is no longer an outlier. It’s the norm.
However, it was the 70-year-old Skyline Furniture that recognized the demand for made-to-order furniture years before many of us knew we wanted it, from upholstered furniture to window treatments to decorative pillows.
Everyone who is building a personal brand or growing their business should be "all in" when it comes to marketing on social media.
Why? It is grossly underpriced exposure.
I'm Alex Velez. I am a 15 year old social media influencer, CEO of the upcoming Hoodie Apparel, LLC and graphic designer – none of which would’ve been possible without social media effort.
Have you noticed the terms omnichannel and multichannel getting used a lot recently?
There are many articles about ecommerce that promote either an omnichannel or a multichannel approach to customer service, but it isn’t always clear what that terminology means.
Viral videos are a great way to get your product in front of a lot of eyes very quickly. However, it is difficult to pinpoint what makes people want to share a video that is essentially a commercial.
It has to have exactly the right mix of content that resonates with a lot of people, and then you have to put it in front of the right eyes to get the ball rolling. There isn't a set formula that can help you determine whether or not a video you produce will go viral. If there were, we would see a lot more videos make the cut.
Every new entrepreneur makes mistakes. However, the ones that succeed are those that make fewer mistakes than their competition. How do they do this? Is it raw talent, natural business senses, or blunt luck? While some might say yes, that’s not always the case.
Great professionals learn from others. They learn to duplicate their successes, while at the same time avoiding the pitfalls that trapped someone else. Being a successful ecommerce professional doesn’t always mean trying something new.
Sometimes it means trying something proven.