Every year it seems, some new technology announces the end of email, FOREVER! Email was supposed to die 10 years ago with the rise of the social network. Facebook, Twitter, Linkedin, and to a lesser extent Myspace envisioned a world where ALL communication would funnel through their platforms. We all know how that turned out.
What to Expect from the First-Ever DTC Day East Event
DTC Day is a full day conference exclusively for brands and retailers. DTC Day is happening twice every year with the first ever event, DTC Day East happening in New York City on May 31st, 2019.
With only a few months until Shopify Unite - set for June 18-20 in Toronto - now is the perfect time to start building your plans for the annual conference. Set to focus on enhancements to Shopify’s platform, plenty of educational sessions, and giving developers, designers, and merchants hands-on-time, Shopify Unite is all about the collaborative experience. Shopify will soon release the full agenda, but prior to that, we’ve put together some basic tips to help you make the most of your time at Unite.
As you may have already heard, Mailchimp is no longer offered on the Shopify platform. Mailchimp had been the largest provider for email marketing services to Shopify users, thus leaving a void in the marketplace. It’s a good thing, then, that there are no shortages of Mailchimp alternatives still available on Shopify. If you find yourself suddenly in need of a new email marketing tool on Shopify, read on.
Are you attending Shopify Unite? We'd love to feature you. Learn more here.
Shopify officially unveiled the details around their annual conference, Shopify Unite 2019, which will take place on June 18-20, 2019 in Toronto. Unite will bring together partners and developers with the goal of creating a more collaborative community, simplifying the technological component of their platform, and the latest products and features. Last year, for example, Shopify announced new marketing solutions, a multi-currency feature, and Dynamic Checkout.
In today’s e-commerce environment, Direct to Consumer (DTC) brands rely on a compelling and unifying story to sell products and build communities. When done right, the customer experiences a seamless user journey from discovery through purchase. When it misses the mark, the customer experiences a disorienting blend of editorial and shoppable content that usually results in exiting the site.
Gmail’s Dynamic Emails Bring Carts Directly Into Email
Last week, Gmail announced the launch of Dynamic Emails, an improvement that brings interactivity and engagement directly to emails. Prior to the update, emails have always been static in nature, often acting as a launch point into more complicated tasks and quickly become dated.
Goodbye to The Shopify-Mailchimp Partnership