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Building a Better CRM Using More Than Email

Jan 20, 2020 by Meghan Terwilliger posted in Messenger Marketing, SMS

We see it a lot. Brands are hesitant to move into SMS and messenger marketing, citing their intuition that customers will feel annoyed by a brand’s outreach on such personal channels. Used responsibly, as part of an omni-channel strategy, Facebook messenger, SMS, or a combination of the two, can actually make your customers feel more empowered to engage with your brand. While email is a great tool for notifying potential customers and generating an action in response (shop, etc.) these more personalized messaging channels offer a unique environment that few other channels provide: encouragement for direct reply. 

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Retail Meets Big Tech: Q&A with Badgley Mischka and SAP

Jan 16, 2020 by Katie Krische posted in Interviews

SAP is the market leader in enterprise application software. SAP's machine learning, Internet of Things (IoT), and advanced analytics technologies help give people and organizations deep business insight. 

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Black Friday Does Not Equal Fickle Customer Behavior

Nov 15, 2019 by Charlie Casey posted in Ecommerce, Customer Delight

It’s that time of year again - merchants across the globe are frantically working to get ready for what promises to be the biggest Black friday Cyber Monday (BFCM) yet. Online sales over the 2018 discount period jumped 23.6% year on year, and analysts predict that this year retailers will pull in as much as $7.5 billion on Black Friday.

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11 Ecommerce Podcasts You Need to Listen To

Nov 1, 2019 by Katie Krische posted in Ecommerce, Retail, trends

If you opened this post, you probably don’t need to be sold on the value of podcasts for ecommerce businesses. Before I began writing this post, I researched some statistics explaining the growing ubiquity of the podcast medium, hoping to justify why podcasts are valuable tools for engaging and retaining customers. I wanted to establish a little weight for the following list but this is Ecommerce Magazine . You don’t need to be sold; you came here because you’re a seller.
 
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Interview with Tim Fleschner of Eone

Oct 22, 2019 by Ben Parr posted in Ecommerce, Interviews

Part of our ongoing efforts to engage with and learn what’s going on in the ecommerce community includes sitting down and talking one-on-one with industry names. One of those names is Tim Fleschner, Co-Founder of Eone, a design firm that aims to create a world that is more beautiful, equitable, and sustainable for everyone. They believe that “good design” often excludes many people on the basis of ability, and they’ve set out to solve that problem by building beautiful watches that are accessible for one.
 
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How To Keep Your Ecommerce Business Agile as It Grows

Jul 2, 2019 by Bart Mroz posted in Ecommerce, Entrepreneurship

Scaling a company is hard, but scaling successfully is even harder. This is especially true for ecommerce businesses. There are countless tools that make it easier for even the smallest brands and retailers to make their mark, but growing a business to its potential is another story. Maintaining open communication, an atmosphere that fosters creativity and collaboration, and utilizing the right technology are essential to ensuring your ecommerce business stays agile as it grows.

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3 Messenger Growth Hacks for 2019

Jun 28, 2019 by Jason Boehle posted in Ecommerce, Messenger Marketing

Since Facebook took pre-check away on April 9th, marketers need to come up with better methods of acquiring Messenger subscribers. Gone are the days of users adding items to their cart and getting auto-subscribed to Facebook Messenger. Personally, I think this is a good thing!

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4 of the Biggest Announcements from Shopify Unite

Jun 24, 2019 by Elliot Volkman posted in Ecommerce, Shopify

Another year of Shopify Unite has officially wrapped, and with it comes a slew of new updates to make commerce easier than ever. 

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Why Ecommerce Brands that Sell through Amazon Vendor Central Should Switch to Seller Central

Jun 13, 2019 by Rory McGonigle posted in Ecommerce, Entrepreneurship

Last week, Bloomberg reported anonymous sources at Amazon have confirmed that Vendors will be told to migrate to Amazon’s Seller Central platform in the future. No timeline has been confirmed, but this validates previous Vendor concerns, who were sent an email from Amazon in March, that they will no longer be receiving future purchase orders. Amazon eventually informed all Vendors that the email was sent by mistake, but rumors regarding the future of Vendor Central started gaining traction.

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4 Email Marketing Campaigns Every Ecommerce Store Needs

Jun 12, 2019 by Ryan Turner posted in Ecommerce, Drip Campaigns, Conversion Optimization, Customer Delight

When someone opts into your email list, they are giving you access to their personal inbox. You’ve earned enough of their trust to be able to reach them in their digital living room.

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