Across the industry, a shift is happening: founders, marketers, and tech partners are gravitating toward community-driven gatherings that prioritize authenticity over formality.
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NRF 2024 and countless events since have made one thing clear — the brands growing fastest aren’t just running ads; they’re building ecosystems.
That change is being driven by AI-powered quizzes — the quiet revolution transforming how brands collect data, personalize experiences, and convert first-time visitors into lifelong customers.
Held at the Javits Center, NRF is a whirlwind three-day experience that brings together over 40,000 professionals, hundreds of exhibitors, and the most influential voices shaping commerce. On paper, it’s a trade show. In practice, it’s something much more: a meeting point between innovation, strategy, and human connection.
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January 2025: Kicking Off the Year in Style
Our recent West Coast excursion culminated in the highlight event of the season: Shoptalk 2024. This gathering was more than just a conference; it was a convergence of the brightest minds and most innovative companies in the ecommerce industry.
In the bustling world of eCommerce, where competition is as vast as the digital landscape itself, businesses constantly seek innovative strategies to attract and retain customers. One such strategy that has emerged as a game-changer is the use of eCommerce quizzes.