When someone opts into your email list, they are giving you access to their personal inbox. You’ve earned enough of their trust to be able to reach them in their digital living room.
Have you noticed the terms omnichannel and multichannel getting used a lot recently?
There are many articles about ecommerce that promote either an omnichannel or a multichannel approach to customer service, but it isn’t always clear what that terminology means.
If you were to ask Scott Paladini of Bear Mattress in 2010 if he ever thought he would be in the mattress business in 2018, he would have told you “Absolutely not.”
We asked you the question, "What do you think will be the biggest ecommerce trend of 2018? Why?"
We received a ton of excellent responses to this question. Below you can find the top twelve submissions.
Don't see your response in this article? No worries! We send out a question each and every week, so keep sending us your answers.
Personalized products have gotten a bad rap, with tacky keychains and embroidered pillows reading something like “If you can dream it, you can do it” offering the ultimate in kitsch, yet sacrificing the style fashionistas crave.
But haven’t you always wanted to create your own customized clothes that suit your style, broadcasting seminal quotes you love or inside jokes between you and your friends?
If you answered yes, then you’re not alone. Several years ago, Aubrie Pagano, who continued to come up short when looking for innovative clothes and accessories, was asking herself the same question. And instead of waiting for someone, someday to create the products she was dreaming of, she decided to take matters into her own hands, founding Bow & Drape in 2015.