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Black Friday Does Not Equal Fickle Customer Behavior

Nov 15, 2019 by Charlie Casey posted in Ecommerce, Customer Delight

It’s that time of year again - merchants across the globe are frantically working to get ready for what promises to be the biggest Black friday Cyber Monday (BFCM) yet. Online sales over the 2018 discount period jumped 23.6% year on year, and analysts predict that this year retailers will pull in as much as $7.5 billion on Black Friday.

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4 Email Marketing Campaigns Every Ecommerce Store Needs

Jun 12, 2019 by Ryan Turner posted in Ecommerce, Drip Campaigns, Conversion Optimization, Customer Delight

When someone opts into your email list, they are giving you access to their personal inbox. You’ve earned enough of their trust to be able to reach them in their digital living room.

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How to Scale Your Ecommerce Store from $1 Million to $100 Million

Apr 22, 2019 by Derric Haynie posted in Ecommerce, Shopify, Paid Traffic, Conversion Optimization, Customer Service, Customer Delight

A full recap of this recent free virtual summit. For the next event check the EcommerceTech website here.

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Omnichannel and Multichannel: Know Your Terminology

Mar 29, 2018 by Niamh Reed posted in Ecommerce, Retail, Entrepreneurship, Social Media, Customer Delight

Have you noticed the terms omnichannel and multichannel getting used a lot recently?

There are many articles about ecommerce that promote either an omnichannel or a multichannel approach to customer service, but it isn’t always clear what that terminology means.

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From In Store to Online, Bear Mattress Chases Growth

Mar 23, 2018 by Sarah Werle Kimmel posted in Ecommerce, Retail, Stores, Outdoors, Entrepreneurship, Conversion Optimization, Customer Delight

If you were to ask Scott Paladini of Bear Mattress in 2010 if he ever thought he would be in the mattress business in 2018, he would have told you “Absolutely not.”

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What Do You Think Will Be the Biggest Ecommerce Trend of 2018?

Mar 15, 2018 by Kelli Kissack posted in Drip Campaigns, Messenger Marketing, Entrepreneurship, Chatbots, Bots, Social Media, Conversion Optimization, Customer Delight

We asked you the question, "What do you think will be the biggest ecommerce trend of 2018? Why?"

We received a ton of excellent responses to this question. Below you can find the top twelve submissions.

Don't see your response in this article? No worries! We send out a question each and every week, so keep sending us your answers.

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A Fresh Take on Personalized Fashion

Mar 15, 2018 by Alison Rhoades posted in Ecommerce, Retail, Stores, Entrepreneurship, Customer Delight

Personalized products have gotten a bad rap, with tacky keychains and embroidered pillows reading something like “If you can dream it, you can do it” offering the ultimate in kitsch, yet sacrificing the style fashionistas crave.

But haven’t you always wanted to create your own customized clothes that suit your style, broadcasting seminal quotes you love or inside jokes between you and your friends?

If you answered yes, then you’re not alone. Several years ago, Aubrie Pagano, who continued to come up short when looking for innovative clothes and accessories, was asking herself the same question. And instead of waiting for someone, someday to create the products she was dreaming of, she decided to take matters into her own hands, founding Bow & Drape in 2015.

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