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An Analytics Master Schools Us on Testing, Optimization, and Knowing Your User

May 25, 2018 by Alison Rhoades posted in Ecommerce, Entrepreneurship

It’s rare these days to meet someone as passionate about analytics as Danielle Schwolow. As a growth strategist at Multiplica, a digital optimization, UX & Analytics agency for online marketing, Danielle can talk hard data with the best in the industry.

Here at Ecommerce Magazine, we love to dive deep into the nitty gritty of the digital retail world, so we asked Danielle to share some of her insights on the industry, her own experience and expertise, and what companies do wrong when approaching their analytics.

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Friction-Free Commerce: Meet the Retailers Doing it Right

May 18, 2018 by Bart Mroz posted in Entrepreneurship, Stores, Retail, Ecommerce

Today’s consumers most desire convenience and efficiency when shopping, driving retailers to devote more effort to streamlining the customer journey. As a result, more and more retailers are pursuing an emerging retail theory called  “friction-free commerce,” where the goal is for customers to shop and transact in as few clicks or steps as possible. (It’s one of the driving forces behind voice-activated shopping, instant order buttons, and chatbots.)

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Skyline Furniture’s Meganne Wecker on Creating Made-to-order Furniture in the Digital Age

May 15, 2018 by Alison Rhoades posted in Ecommerce, Entrepreneurship

Customized furniture used to be considered a luxury product, particularly at brick and mortar furniture outlets, and you might expect to wait an average of two months before your order arrived.

But if the digital revolution has taught consumers anything, it’s that demanding a great product fast and for a fair price is no longer an outlier. It’s the norm.

However, it was the 70-year-old Skyline Furniture that recognized the demand for made-to-order furniture years before many of us knew we wanted it, from upholstered furniture to window treatments to decorative pillows.

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How a Young Entrepreneur's Digital Hustle Created Unexpected Growth

Mar 30, 2018 by Alex Velez posted in Ecommerce, Entrepreneurship, Social Media

Everyone who is building a personal brand or growing their business should be "all in" when it comes to marketing on social media.

Why? It is grossly underpriced exposure.

I'm Alex Velez. I am a 15 year old social media influencer, CEO of the upcoming Hoodie Apparel, LLC and graphic designer – none of which would’ve been possible without social media effort.

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Omnichannel and Multichannel: Know Your Terminology

Mar 29, 2018 by Niamh Reed posted in Ecommerce, Retail, Entrepreneurship, Social Media, Customer Delight

Have you noticed the terms omnichannel and multichannel getting used a lot recently?

There are many articles about ecommerce that promote either an omnichannel or a multichannel approach to customer service, but it isn’t always clear what that terminology means.

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Top 5 Ecommerce Viral Video Campaigns

Mar 29, 2018 by Sarah Werle Kimmel posted in Ecommerce, Retail, Entrepreneurship, Social Media

Viral videos are a great way to get your product in front of a lot of eyes very quickly. However, it is difficult to pinpoint what makes people want to share a video that is essentially a commercial.

It has to have exactly the right mix of content that resonates with a lot of people, and then you have to put it in front of the right eyes to get the ball rolling. There isn't a set formula that can help you determine whether or not a video you produce will go viral. If there were, we would see a lot more videos make the cut.

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The Top 15 Ecommerce Professionals to Look Out For in 2018

Mar 23, 2018 by Christine Hogge posted in Ecommerce, Retail, Entrepreneurship

Every new entrepreneur makes mistakes. However, the ones that succeed are those that make fewer mistakes than their competition. How do they do this? Is it raw talent, natural business senses, or blunt luck? While some might say yes, that’s not always the case.

Great professionals learn from others. They learn to duplicate their successes, while at the same time avoiding the pitfalls that trapped someone else. Being a successful ecommerce professional doesn’t always mean trying something new.

Sometimes it means trying something proven.

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From In Store to Online, Bear Mattress Chases Growth

Mar 23, 2018 by Sarah Werle Kimmel posted in Customer Delight, Conversion Optimization, Entrepreneurship, Outdoors, Stores, Retail, Ecommerce

If you were to ask Scott Paladini of Bear Mattress in 2010 if he ever thought he would be in the mattress business in 2018, he would have told you “Absolutely not.”

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Sportique’s Founder on Curating Experiences

Mar 23, 2018 by Alison Rhoades posted in Entrepreneurship, Outdoors, Stores, Retail, Ecommerce, Conversion Optimization

A visit to Sportique’s vibrant platform is like stepping into an outdoorsy lifestyle-lover’s dream. Stylish gear for the rugged terrain meets timeless watches, tote bags, and sunglasses, with an entire section dedicated to houseware and furniture for the modern-day adventurer.

With over 500 brands from around the world to choose from, Sportique is truly reinventing the boutique experience.

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What Do You Think Will Be the Biggest Ecommerce Trend of 2018?

Mar 15, 2018 by Kelli Kissack posted in Messenger Marketing, Entrepreneurship, Chatbots, Bots, Social Media, Conversion Optimization, Customer Delight, Drip Campaigns

We asked you the question, "What do you think will be the biggest ecommerce trend of 2018? Why?"

We received a ton of excellent responses to this question. Below you can find the top twelve submissions.

Don't see your response in this article? No worries! We send out a question each and every week, so keep sending us your answers.

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