When someone opts into your email list, they are giving you access to their personal inbox. You’ve earned enough of their trust to be able to reach them in their digital living room.
Every year it seems, some new technology announces the end of email, FOREVER! Email was supposed to die 10 years ago with the rise of the social network. Facebook, Twitter, Linkedin, and to a lesser extent Myspace envisioned a world where ALL communication would funnel through their platforms. We all know how that turned out.
In today’s e-commerce environment, Direct to Consumer (DTC) brands rely on a compelling and unifying story to sell products and build communities. When done right, the customer experiences a seamless user journey from discovery through purchase. When it misses the mark, the customer experiences a disorienting blend of editorial and shoppable content that usually results in exiting the site.
Gmail’s Dynamic Emails Bring Carts Directly Into Email
Last week, Gmail announced the launch of Dynamic Emails, an improvement that brings interactivity and engagement directly to emails. Prior to the update, emails have always been static in nature, often acting as a launch point into more complicated tasks and quickly become dated.
Use Customer Feedback and Q&As to Fuel Conversions
User-generated content is one of the most valuable resources that ecommerce retailers can take advantage of. Having customers create content for you is the dream! One user-generated content type that’s becoming widely adopted is a question and answer (Q&A) section where customers can ask and respond to questions about individual products.
The 10 Best Shopify Apps for Direct To Consumer Brands
The number one question I get all the time is, “What are the best apps on the Shopify App Store right now?”
If you were to ask Scott Paladini of Bear Mattress in 2010 if he ever thought he would be in the mattress business in 2018, he would have told you “Absolutely not.”
A visit to Sportique’s vibrant platform is like stepping into an outdoorsy lifestyle-lover’s dream. Stylish gear for the rugged terrain meets timeless watches, tote bags, and sunglasses, with an entire section dedicated to houseware and furniture for the modern-day adventurer.
With over 500 brands from around the world to choose from, Sportique is truly reinventing the boutique experience.