Last week, Bloomberg reported anonymous sources at Amazon have confirmed that Vendors will be told to migrate to Amazon’s Seller Central platform in the future. No timeline has been confirmed, but this validates previous Vendor concerns, who were sent an email from Amazon in March, that they will no longer be receiving future purchase orders. Amazon eventually informed all Vendors that the email was sent by mistake, but rumors regarding the future of Vendor Central started gaining traction.
When someone opts into your email list, they are giving you access to their personal inbox. You’ve earned enough of their trust to be able to reach them in their digital living room.
Boost Your Customer Retention And Drive More Sales With Web Push Notifications
No matter what one is looking for, a typical shopper will have the choice of making the purchase from at least ten Shopify stores. Now as a customer, you love having some options at hand. But as a business, these very options are costing you new sales and even taking away your existing customers.
Every year it seems, some new technology announces the end of email, FOREVER! Email was supposed to die 10 years ago with the rise of the social network. Facebook, Twitter, Linkedin, and to a lesser extent Myspace envisioned a world where ALL communication would funnel through their platforms. We all know how that turned out.
What to Expect from the First-Ever DTC Day East Event
DTC Day is a full day conference exclusively for brands and retailers. DTC Day is happening twice every year with the first ever event, DTC Day East happening in New York City on May 31st, 2019.
As you may have already heard, Mailchimp is no longer offered on the Shopify platform. Mailchimp had been the largest provider for email marketing services to Shopify users, thus leaving a void in the marketplace. It’s a good thing, then, that there are no shortages of Mailchimp alternatives still available on Shopify. If you find yourself suddenly in need of a new email marketing tool on Shopify, read on.
Are you attending Shopify Unite? We'd love to feature you. Learn more here.
Shopify officially unveiled the details around their annual conference, Shopify Unite 2019, which will take place on June 18-20, 2019 in Toronto. Unite will bring together partners and developers with the goal of creating a more collaborative community, simplifying the technological component of their platform, and the latest products and features. Last year, for example, Shopify announced new marketing solutions, a multi-currency feature, and Dynamic Checkout.
In today’s e-commerce environment, Direct to Consumer (DTC) brands rely on a compelling and unifying story to sell products and build communities. When done right, the customer experiences a seamless user journey from discovery through purchase. When it misses the mark, the customer experiences a disorienting blend of editorial and shoppable content that usually results in exiting the site.