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What to Expect from the First-Ever DTC Day East Event

May 6, 2019 by Arri Bagah posted in Ecommerce, Events

What to Expect from the First-Ever DTC Day East Event

DTC Day is a full day conference exclusively for brands and retailers. DTC Day is happening twice every year with the first ever event, DTC Day East happening in New York City on May 31st, 2019.

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How to Scale Your Ecommerce Store from $1 Million to $100 Million

Apr 22, 2019 by Derric Haynie posted in Ecommerce, Shopify, Paid Traffic, Conversion Optimization, Customer Service, Customer Delight

A full recap of this recent free virtual summit. For the next event check the EcommerceTech website here.

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10 Email Alternatives to Mailchimp for Shopify

Apr 22, 2019 by Katie Krische posted in Ecommerce, Shopify

As you may have already heard, Mailchimp is no longer offered on the Shopify platform. Mailchimp had been the largest provider for email marketing services to Shopify users, thus leaving a void in the marketplace. It’s a good thing, then, that there are no shortages of Mailchimp alternatives still available on Shopify. If you find yourself suddenly in need of a new email marketing tool on Shopify, read on.


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9 Things to Expect from Shopify Unite 2019

Apr 11, 2019 by Elliot Volkman posted in Ecommerce, Shopify

Are you attending Shopify Unite? We'd love to feature you. Learn more here.

Shopify officially unveiled the details around their annual conference, Shopify Unite 2019, which will take place on June 18-20, 2019 in Toronto. Unite will bring together partners and developers with the goal of creating a more collaborative community, simplifying the technological component of their platform, and the latest products and features. Last year, for example, Shopify announced new marketing solutions, a multi-currency feature, and Dynamic Checkout.

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An Introduction to Ecommerce Sales Tax

Apr 9, 2019 by Jennifer Clark posted in Ecommerce

A Basic Introduction to eCommerce Sales Tax 

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How DTC Brands Tell a Story With their Website

Apr 4, 2019 by Anshey Bhatia posted in Ecommerce, Shopify, Conversion Optimization

In today’s e-commerce environment, Direct to Consumer (DTC) brands rely on a compelling and unifying story to sell products and build communities. When done right, the customer experiences a seamless user journey from discovery through purchase. When it misses the mark, the customer experiences a disorienting blend of editorial and shoppable content that usually results in exiting the site.

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How Gmail's Dynamic AMP Emails Benefit Ecommerce Merchants

Apr 1, 2019 by Elliot Volkman posted in Ecommerce, Conversion Optimization

Gmail’s Dynamic Emails Bring Carts Directly Into Email

Last week, Gmail announced the launch of Dynamic Emails, an improvement that brings interactivity and engagement directly to emails. Prior to the update, emails have always been static in nature, often acting as a launch point into more complicated tasks and quickly become dated.

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Customer Data Killed The Shopify-Mailchimp Partnership

Mar 27, 2019 by Jacob Elson posted in Ecommerce, Shopify

Goodbye to The Shopify-Mailchimp Partnership

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Increase Conversions with Q&As and Customer Feedback

Mar 21, 2019 by Elliot Volkman posted in Ecommerce, Conversion Optimization

Use Customer Feedback and Q&As to Fuel Conversions

User-generated content is one of the most valuable resources that ecommerce retailers can take advantage of. Having customers create content for you is the dream! One user-generated content type that’s becoming widely adopted is a question and answer (Q&A) section where customers can ask and respond to questions about individual products.

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Influencer Marketing: Lessons from the Most Authentic Influencers

Mar 20, 2019 by Valentina Barron posted in Ecommerce, Social Media, Advertising

The realest influencers in the industry. And why.

The influencer marketing landscape is diverse to say the least. Finding an authentic influencer whose opinions are truly valued by people is a lot harder than it seems. It’s getting increasingly easier to identify “fake influencers,” and with the increasing rise of paid promotions, people are more wary than ever to take the plunge on products that are potentially sponsored by celebrities and influencers. For ecommerce businesses, working with the right influencers can take your business to new heights!

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