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How Gmail's Dynamic AMP Emails Benefit Ecommerce Merchants

Apr 1, 2019 by Elliot Volkman posted in Ecommerce, Conversion Optimization

Gmail’s Dynamic Emails Bring Carts Directly Into Email

Last week, Gmail announced the launch of Dynamic Emails, an improvement that brings interactivity and engagement directly to emails. Prior to the update, emails have always been static in nature, often acting as a launch point into more complicated tasks and quickly become dated.

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Customer Data Killed The Shopify-Mailchimp Partnership

Mar 27, 2019 by Nick Perry posted in Ecommerce, Shopify

Goodbye to The Shopify-Mailchimp Partnership

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Increase Conversions with Q&As and Customer Feedback

Mar 21, 2019 by Elliot Volkman posted in Ecommerce, Conversion Optimization

Use Customer Feedback and Q&As to Fuel Conversions

User-generated content is one of the most valuable resources that ecommerce retailers can take advantage of. Having customers create content for you is the dream! One user-generated content type that’s becoming widely adopted is a question and answer (Q&A) section where customers can ask and respond to questions about individual products.

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Influencer Marketing: Lessons from the Most Authentic Influencers

Mar 20, 2019 by Valentina Barron posted in Ecommerce, Social Media, Advertising

The realest influencers in the industry. And why.

The influencer marketing landscape is diverse to say the least. Finding an authentic influencer whose opinions are truly valued by people is a lot harder than it seems. It’s getting increasingly easier to identify “fake influencers,” and with the increasing rise of paid promotions, people are more wary than ever to take the plunge on products that are potentially sponsored by celebrities and influencers. For ecommerce businesses, working with the right influencers can take your business to new heights!

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Pinterest for Ecommerce: How to Leverage an Underused Marketing Channel

Mar 20, 2019 by Nick Perry posted in Ecommerce, Social Media

What You Need to Know About Pinterest Product Pins

The growth of ecommerce has resulted in an overhaul of many social media platforms to facilitate advertising and marketing initiatives. On Facebook, Instagram, and Twitter, this fact is almost annoyingly obvious for the end user. A consumer casually searches for a new pair of shoes, decides not to buy, and suddenly they can’t escape those shoes in their social media feeds.

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Meet Afterpay: The Shop Now, Pay Later Method Used by Top Ecommerce Merchants

Mar 18, 2019 by Taran Soodan posted in Ecommerce, Interviews

We recently met and interviewed Nick Molnar, the Founder and CEO of Afterpay at Shoptalk. Afterpay allows merchants to offer flexible payment options upon checkout. Instead of paying for an order in full, customers can now pay for an order in 4 equal payments. Used by top merchants like Kylie Cosmetics, Steve Madden, ThirdLove and more, Afterpay has become of the premier payment services for merchants.

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Interview: Pinterest Announces New Shopping Features at Shoptalk

Mar 15, 2019 by Taran Soodan posted in Ecommerce, Social Media, Interviews

We recently had the chance to interview Pinterest at Shoptalk. They announced new features allowing brands to upload their products to Pinterest and create shoppable feeds so customers can find and purchase exactly what they're looking for. We spoke to Amy Vetter and Tim Weingarten about what's next for Pinterest. 

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Interview: How ZX Ventures Innovates in the Beer Industry

Mar 14, 2019 by Taran Soodan posted in Ecommerce, Retail, Conferences, Interviews

We recently interviewed David Kestenbaum of ZX Ventures at Shoptalk. ZX Ventures is the global growth and innovation group with AB InBev, the world's leading brewer. They have noticed how ecommerce businesses are changing the game for traditional retailers and they are adapting to how consumers are now buying beer and other beverages. 

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Meet Blume: The Ecommerce Startup Revolutionizing Self-care and Period Products

Mar 7, 2019 by Taran Soodan posted in Ecommerce, Shopify, Interviews

Self-care is the New Going Out

Meet Blume, an ecommerce startup focused on providing safe, sustainable period products for women and girls. Originally started in Toronto as Ellebox and co-founded by sisters, Taran and Bunny Ghatrora, Blume re-branded in early 2018 to adapt even more to their audience's needs. 

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Deciding Which Ecommerce Tools are Right for your Business

Mar 3, 2019 by Bart Mroz posted in Ecommerce, Shopify

Deciding which ecommerce tools are right for your business

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