We see it a lot. Brands are hesitant to move into SMS and messenger marketing, citing their intuition that customers will feel annoyed by a brand’s outreach on such personal channels. Used responsibly, as part of an omni-channel strategy, Facebook messenger, SMS, or a combination of the two, can actually make your customers feel more empowered to engage with your brand. While email is a great tool for notifying potential customers and generating an action in response (shop, etc.) these more personalized messaging channels offer a unique environment that few other channels provide: encouragement for direct reply.
Since Facebook took pre-check away on April 9th, marketers need to come up with better methods of acquiring Messenger subscribers. Gone are the days of users adding items to their cart and getting auto-subscribed to Facebook Messenger. Personally, I think this is a good thing!
Every year it seems, some new technology announces the end of email, FOREVER! Email was supposed to die 10 years ago with the rise of the social network. Facebook, Twitter, Linkedin, and to a lesser extent Myspace envisioned a world where ALL communication would funnel through their platforms. We all know how that turned out.
5 DTC Brands Doing Messenger Marketing Right in 2019
Facebook Messenger marketing has become very popular over the past 3 years. Many Direct To Consumer brands (DTC) implementing it have seen significant results in driving revenue, automating support and increasing customer satisfaction.
We asked you the question, "What do you think will be the biggest ecommerce trend of 2018? Why?"
We received a ton of excellent responses to this question. Below you can find the top twelve submissions.
Don't see your response in this article? No worries! We send out a question each and every week, so keep sending us your answers.
Whether you’re entertaining guests, settling in for a relaxing night at home, or simply looking to perfect your living room’s design, there are arguably few pieces of furniture more important than your sofa. But finding that perfect piece is often a challenging and frustrating task.