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Building a Better CRM Using More Than Email

Jan 20, 2020 by Meghan Terwilliger posted in Messenger Marketing, SMS

We see it a lot. Brands are hesitant to move into SMS and messenger marketing, citing their intuition that customers will feel annoyed by a brand’s outreach on such personal channels. Used responsibly, as part of an omni-channel strategy, Facebook messenger, SMS, or a combination of the two, can actually make your customers feel more empowered to engage with your brand. While email is a great tool for notifying potential customers and generating an action in response (shop, etc.) these more personalized messaging channels offer a unique environment that few other channels provide: encouragement for direct reply. 

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3 Messenger Growth Hacks for 2019

Jun 28, 2019 by Jason Boehle posted in Ecommerce, Messenger Marketing

Since Facebook took pre-check away on April 9th, marketers need to come up with better methods of acquiring Messenger subscribers. Gone are the days of users adding items to their cart and getting auto-subscribed to Facebook Messenger. Personally, I think this is a good thing!

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Leveraging the Power of Messenger & Email Marketing Together

May 16, 2019 by Jason Boehle posted in Ecommerce, Messenger Marketing, Conversion Optimization

Every year it seems, some new technology announces the end of email, FOREVER! Email was supposed to die 10 years ago with the rise of the social network. Facebook, Twitter, Linkedin, and to a lesser extent Myspace envisioned a world where ALL communication would funnel through their platforms. We all know how that turned out.

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How Direct to Consumer Brands Use Facebook Messenger Marketing

Feb 18, 2019 by Arri Bagah posted in Ecommerce, Shopify, Messenger Marketing, Social Media

5 DTC Brands Doing Messenger Marketing Right in 2019

Facebook Messenger marketing has become very popular over the past 3 years. Many Direct To Consumer brands (DTC) implementing it have seen significant results in driving revenue, automating support and increasing customer satisfaction.

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What Do You Think Will Be the Biggest Ecommerce Trend of 2018?

Mar 15, 2018 by Kelli Kissack posted in Drip Campaigns, Messenger Marketing, Entrepreneurship, Chatbots, Bots, Social Media, Conversion Optimization, Customer Delight

We asked you the question, "What do you think will be the biggest ecommerce trend of 2018? Why?"

We received a ton of excellent responses to this question. Below you can find the top twelve submissions.

Don't see your response in this article? No worries! We send out a question each and every week, so keep sending us your answers.

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Bringing Comfort to the Sofa Buying Experience

Mar 2, 2018 by Alison Rhoades posted in Ecommerce, Retail, Stores, Ethically Sourced, Messenger Marketing

Whether you’re entertaining guests, settling in for a relaxing night at home, or simply looking to perfect your living room’s design, there are arguably few pieces of furniture more important than your sofa. But finding that perfect piece is often a challenging and frustrating task.

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