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Sarah Werle Kimmel

Sarah is a writer at Ecommerce Magazine, which exists to highlight digital innovation in the fast-growing industry of e-commerce.
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Recent Posts

Top 5 Ecommerce Viral Video Campaigns

Mar 29, 2018 by Sarah Werle Kimmel posted in Ecommerce, Retail, Entrepreneurship, Social Media

Viral videos are a great way to get your product in front of a lot of eyes very quickly. However, it is difficult to pinpoint what makes people want to share a video that is essentially a commercial.

It has to have exactly the right mix of content that resonates with a lot of people, and then you have to put it in front of the right eyes to get the ball rolling. There isn't a set formula that can help you determine whether or not a video you produce will go viral. If there were, we would see a lot more videos make the cut.

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From In Store to Online, Bear Mattress Chases Growth

Mar 23, 2018 by Sarah Werle Kimmel posted in Ecommerce, Retail, Stores, Outdoors, Entrepreneurship, Conversion Optimization, Customer Delight

If you were to ask Scott Paladini of Bear Mattress in 2010 if he ever thought he would be in the mattress business in 2018, he would have told you “Absolutely not.”

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