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From In Store to Online, Bear Mattress Chases Growth

Mar 23, 2018 by Sarah Werle Kimmel posted in Customer Delight, Conversion Optimization, Entrepreneurship, Outdoors, Stores, Retail, Ecommerce

If you were to ask Scott Paladini of Bear Mattress in 2010 if he ever thought he would be in the mattress business in 2018, he would have told you “Absolutely not.”

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Sportique’s Founder on Curating Experiences

Mar 23, 2018 by Alison Rhoades posted in Entrepreneurship, Outdoors, Stores, Retail, Ecommerce, Conversion Optimization

A visit to Sportique’s vibrant platform is like stepping into an outdoorsy lifestyle-lover’s dream. Stylish gear for the rugged terrain meets timeless watches, tote bags, and sunglasses, with an entire section dedicated to houseware and furniture for the modern-day adventurer.

With over 500 brands from around the world to choose from, Sportique is truly reinventing the boutique experience.

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What Do You Think Will Be the Biggest Ecommerce Trend of 2018?

Mar 15, 2018 by Kelli Kissack posted in Messenger Marketing, Entrepreneurship, Chatbots, Bots, Social Media, Conversion Optimization, Customer Delight, Drip Campaigns

We asked you the question, "What do you think will be the biggest ecommerce trend of 2018? Why?"

We received a ton of excellent responses to this question. Below you can find the top twelve submissions.

Don't see your response in this article? No worries! We send out a question each and every week, so keep sending us your answers.

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A Fresh Take on Personalized Fashion

Mar 15, 2018 by Alison Rhoades posted in Retail, Stores, Ecommerce, Entrepreneurship, Customer Delight

Personalized products have gotten a bad rap, with tacky keychains and embroidered pillows reading something like “If you can dream it, you can do it” offering the ultimate in kitsch, yet sacrificing the style fashionistas crave.

But haven’t you always wanted to create your own customized clothes that suit your style, broadcasting seminal quotes you love or inside jokes between you and your friends?

If you answered yes, then you’re not alone. Several years ago, Aubrie Pagano, who continued to come up short when looking for innovative clothes and accessories, was asking herself the same question. And instead of waiting for someone, someday to create the products she was dreaming of, she decided to take matters into her own hands, founding Bow & Drape in 2015.

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Evan Fript on Building His Luxury Shoe Brand

Mar 15, 2018 by Evan Fript posted in Conversion Optimization, Paid Traffic, Social Media, Help Articles, Entrepreneurship, Shopify, Stores, Retail, Ecommerce

Evan Fript founded his digital luxury footwear brand Paul Evans in May 2012 with no marketing budget and no experience in digital marketing. Here’s how he built his brand with a little bit of hustle.

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The Ultimate List of Books for Ecommerce Professionals

Mar 15, 2018 by Clint Mohs posted in Ecommerce, Stores, Retail

When growing a business, there's no better way to learn than to settle in with the advice and insight from some of the industry's most influential thinkers.

Ecommerce Magazine’s “Ultimate List” runs the gamut from introductions to the field and how-tos to in-depth guides for optimization and branding. And, to round out the list, we’ve included a few success stories for motivation during the long nights of getting a startup off the ground.

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Four Tips for New Ecommerce Entrepreneurs

Mar 8, 2018 by Christine Hogge posted in Ecommerce, Retail, Entrepreneurship

Packing for a trip is hard. It’s even harder when you have to juggle swimsuits, business wear, comfy clothes, and more – all in one small carry on bag. That’s where a brilliant new idea began.

Lona Alia, founder of Style Lend, was tired of trying to get through airports with all the necessary fashion pieces, so she decided to change things up. Introducing, Style Lend – a closet sharing business that focuses on high quality clothes and sustainable living.

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The Ultimate Round-up of Our Featured Female Ecommerce Experts

Mar 8, 2018 by Alison Rhoades posted in Entrepreneurship, Ecommerce, Retail, Stores, Ethically Sourced

It’s no question: 2018 is the year of the woman. From feminist movements like #metoo to groundbreaking organizations like Time’s Up, gender equality feels like more of a reality than ever before, and we say: It’s about time!

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These 31 Incredible Women Are Taking the Ecommerce World By Storm

Mar 8, 2018 by Alison Rhoades posted in Conversion Optimization, Social Media, Entrepreneurship, Shopify, Ecommerce, Stores, Retail

Sometimes, it’s important to take a moment to celebrate and showcase the achievements of the courageous women making daily strides in the business world. That’s why we’ve compiled a list of some of our favorite female Ecommerce stars, from entrepreneurs to strategists, philanthropists to consultants. Discover some of the top names in ecommerce today and their innovative creations. Allow their stories to inspire, reminding you that every dream is within reach!

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An Ecommerce Store for Heavy Lifters

Mar 6, 2018 by Alison Rhoades posted in Ecommerce

If you think bodybuilding and jewelry design don’t mix, then you clearly haven’t met Tina Tang.

This former Goldman Sachs trader left the financial industry in the hopes of becoming her own boss, which led her to designing her own jewelry, running her own store, and eventually becoming a personal trainer.

Now, she’s combined her passion for entrepreneurship, fitness, and jewelry design with Iron Strong Jewelry, a quirky ecommerce store for the heavy-lifting woman.

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