In today’s e-commerce environment, Direct to Consumer (DTC) brands rely on a compelling and unifying story to sell products and build communities. When done right, the customer experiences a seamless user journey from discovery through purchase. When it misses the mark, the customer experiences a disorienting blend of editorial and shoppable content that usually results in exiting the site.

Gmail’s Dynamic Emails Bring Carts Directly Into Email

Last week, Gmail announced the launch of Dynamic Emails, an improvement that brings interactivity and engagement directly to emails. Prior to the update, emails have always been static in nature, often acting as a launch point into more complicated tasks and quickly become dated.

Goodbye to The Shopify-Mailchimp Partnership

Use Customer Feedback and Q&As to Fuel Conversions

User-generated content is one of the most valuable resources that ecommerce retailers can take advantage of. Having customers create content for you is the dream! One user-generated content type that’s becoming widely adopted is a question and answer (Q&A) section where customers can ask and respond to questions about individual products.

The realest influencers in the industry. And why.

The influencer marketing landscape is diverse to say the least. Finding an authentic influencer whose opinions are truly valued by people is a lot harder than it seems. It’s getting increasingly easier to identify “fake influencers,” and with the increasing rise of paid promotions, people are more wary than ever to take the plunge on products that are potentially sponsored by celebrities and influencers. For ecommerce businesses, working with the right influencers can take your business to new heights!

What You Need to Know About Pinterest Product Pins

The growth of ecommerce has resulted in an overhaul of many social media platforms to facilitate advertising and marketing initiatives. On Facebook, Instagram, and Twitter, this fact is almost annoyingly obvious for the end user. A consumer casually searches for a new pair of shoes, decides not to buy, and suddenly they can’t escape those shoes in their social media feeds.

We recently met and interviewed Nick Molnar, the Founder and CEO of Afterpay at Shoptalk. Afterpay allows merchants to offer flexible payment options upon checkout. Instead of paying for an order in full, customers can now pay for an order in 4 equal payments. Used by top merchants like Kylie Cosmetics, Steve Madden, ThirdLove and more, Afterpay has become of the premier payment services for merchants.

We recently had the chance to interview Pinterest at Shoptalk. They announced new features allowing brands to upload their products to Pinterest and create shoppable feeds so customers can find and purchase exactly what they're looking for. We spoke to Amy Vetter and Tim Weingarten about what's next for Pinterest. 

We recently interviewed David Kestenbaum of ZX Ventures at Shoptalk. ZX Ventures is the global growth and innovation group with AB InBev, the world's leading brewer. They have noticed how ecommerce businesses are changing the game for traditional retailers and they are adapting to how consumers are now buying beer and other beverages. 

Self-care is the New Going Out

Meet Blume, an ecommerce startup focused on providing safe, sustainable period products for women and girls. Originally started in Toronto as Ellebox and co-founded by sisters, Taran and Bunny Ghatrora, Blume re-branded in early 2018 to adapt even more to their audience's needs.