E-commerce landing pages have a sort of Red Queen effect: they have to keep evolving just to keep up in the ever-changing online landscape.

The 10 Best Shopify Apps for Direct To Consumer Brands

The number one question I get all the time is, “What are the best apps on the Shopify App Store right now?”

5 DTC Brands Doing Messenger Marketing Right in 2019

Facebook Messenger marketing has become very popular over the past 3 years. Many Direct To Consumer brands (DTC) implementing it have seen significant results in driving revenue, automating support and increasing customer satisfaction.

Why Amazon Doesn’t Have to be the Enemy

We simply can’t ignore the powerhouse that is Amazon. In 2016, 43% of all U.S. online retail sales came from the online marketplace. While most physical retail stores are struggling to stay relevant in an Internet-centric environment, Amazon is only growing, even seeing its highest numbers to date this past quarter. But while Amazon’s success is impressive, ecommerce retailers have become somewhat disillusioned with the world’s biggest online marketplace and wonder whether or not Amazon is their friend or foe.

Devialet is a French technology company specializing in high-end speaker systems. If you're an audiophile, they are probably on your radar. With their Phantom and Expert series of sound systems, Devialet is aiming to reach a broader market of shoppers. 

‘Coca-Cola’, exclaimed a fairly dignified man with authority laden in his voice, ’is a most euphonious name for a beverage: the alliteration rolls off one’s tongue perfectly.’ Then, the man proceeded to pen down the iconic Coca-Cola logo in popular Spencerian Script.

You’ve worked your tail off. From the first moment you thought to build an ecommerce store (whether it was two days or two years ago), you’ve been focused on this: the launch. You want everything to go perfectly. You’ve pictured it: your store goes live, and soon after, the sales start rolling in. You’re shipping out orders; making connections with customers… and everything just takes off.

It’s no secret that the holidays are an important time of year in eCommerce. Revenue potential goes up, spending habits shift, and merchants often generate a significant portion of their annual revenue in less than two months.

Whether you're starting a new Shopify store or optimizing an established one, choosing the right apps and software for your store can be a huge challenge. After all, there are over 2,400 apps to choose from! How can you possibly separate the wheat from the chaff?

It’s rare these days to meet someone as passionate about analytics as Danielle Schwolow. As a growth strategist at Multiplica, a digital optimization, UX & Analytics agency for online marketing, Danielle can talk hard data with the best in the industry.

Here at Ecommerce Magazine, we love to dive deep into the nitty gritty of the digital retail world, so we asked Danielle to share some of her insights on the industry, her own experience and expertise, and what companies do wrong when approaching their analytics.