---
title: Ecommerce Magazine (4)
description: The homepage of ecommerce. (4)
---

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# Ecommerce Magazine

Get top ecommerce industry knowledge delivered to your inbox every week.

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Ecommerce Magazine is powered by extensive knowledge from 50+ of the world's top ecommerce experts.

New stories for you

[![](https://www.ecommerce-mag.com/hubfs/shopify%20email%20marketing%20apps.png) ](https://www.ecommerce-mag.com/10-email-alternatives-to-mailchimp-for-shopify)

## [10 Email Alternatives to Mailchimp for Shopify](https://www.ecommerce-mag.com/10-email-alternatives-to-mailchimp-for-shopify)

 Apr 22, 2019 by  Katie Krische posted in [Ecommerce](https://www.ecommerce-mag.com/topic/ecommerce), [Shopify](https://www.ecommerce-mag.com/topic/shopify)

[** 0 Comments](https://www.ecommerce-mag.com/10-email-alternatives-to-mailchimp-for-shopify#comments-listing)

As you may have already heard, [Mailchimp is no longer offered on the Shopify platform](https://www.ecommerce-mag.com/customer-data-killed-the-shopify-mailchimp-partnership). Mailchimp had been the largest provider for email marketing services to Shopify users, thus leaving a void in the marketplace. It’s a good thing, then, that there are no shortages of Mailchimp alternatives still available on Shopify. If you find yourself suddenly in need of a new email marketing tool on Shopify, read on.

## **Klaviyo**

[Read More **](https://www.ecommerce-mag.com/10-email-alternatives-to-mailchimp-for-shopify)

[![](https://www.ecommerce-mag.com/hubfs/shopify%20unite%20panel.jpg) ](https://www.ecommerce-mag.com/9-things-to-expect-from-shopify-unite-2019)

## [9 Things to Expect from Shopify Unite 2019](https://www.ecommerce-mag.com/9-things-to-expect-from-shopify-unite-2019)

 Apr 11, 2019 by  Elliot Volkman posted in [Ecommerce](https://www.ecommerce-mag.com/topic/ecommerce), [Shopify](https://www.ecommerce-mag.com/topic/shopify)

[** 0 Comments](https://www.ecommerce-mag.com/9-things-to-expect-from-shopify-unite-2019#comments-listing)

*Are you attending Shopify Unite? We'd love to feature you. Learn more [here](https://www.ecommerce-mag.com/agencies/partners).*

Shopify officially unveiled the details around their annual conference, [Shopify Unite 2019](https://unite.shopify.com/), which will take place on June 18-20, 2019 in Toronto. Unite will bring together partners and developers with the goal of creating a more collaborative community, simplifying the technological component of their platform, and the latest products and features. Last year, for example, Shopify announced new marketing solutions, a multi-currency feature, and [Dynamic Checkout](https://www.shopify.com/enterprise/unite-2018).

[Read More **](https://www.ecommerce-mag.com/9-things-to-expect-from-shopify-unite-2019)

[![](https://www.ecommerce-mag.com/hubfs/Screen%20Shot%202019-03-29%20at%2010.45.16%20AM.png) ](https://www.ecommerce-mag.com/an-introduction-to-ecommerce-sales-tax)

## [An Introduction to Ecommerce Sales Tax](https://www.ecommerce-mag.com/an-introduction-to-ecommerce-sales-tax)

 Apr 9, 2019 by  Jennifer Clark posted in [Ecommerce](https://www.ecommerce-mag.com/topic/ecommerce)

[** 0 Comments](https://www.ecommerce-mag.com/an-introduction-to-ecommerce-sales-tax#comments-listing)

**A Basic Introduction to eCommerce Sales Tax **

[Read More **](https://www.ecommerce-mag.com/an-introduction-to-ecommerce-sales-tax)

## [How DTC Brands Tell a Story With their Website](https://www.ecommerce-mag.com/how-dtc-brands-tell-a-story-with-their-website)

 Apr 4, 2019 by  Anshey Bhatia posted in [Ecommerce](https://www.ecommerce-mag.com/topic/ecommerce), [Shopify](https://www.ecommerce-mag.com/topic/shopify), [Conversion Optimization](https://www.ecommerce-mag.com/topic/conversion-optimization)

[** 0 Comments](https://www.ecommerce-mag.com/how-dtc-brands-tell-a-story-with-their-website#comments-listing)

In today’s e-commerce environment, Direct to Consumer (DTC) brands rely on a compelling and unifying story to sell products and build communities. When done right, the customer experiences a seamless user journey from discovery through purchase. When it misses the mark, the customer experiences a disorienting blend of editorial and shoppable content that usually results in exiting the site.

[Read More **](https://www.ecommerce-mag.com/how-dtc-brands-tell-a-story-with-their-website)

[![](https://www.ecommerce-mag.com/hubfs/ecwid_email_demo.gif) ](https://www.ecommerce-mag.com/how-gmails-dynamic-amp-email-benefit-ecommerce-merchants)

## [How Gmail's Dynamic AMP Emails Benefit Ecommerce Merchants](https://www.ecommerce-mag.com/how-gmails-dynamic-amp-email-benefit-ecommerce-merchants)

 Apr 1, 2019 by  Elliot Volkman posted in [Ecommerce](https://www.ecommerce-mag.com/topic/ecommerce), [Conversion Optimization](https://www.ecommerce-mag.com/topic/conversion-optimization)

[** 0 Comments](https://www.ecommerce-mag.com/how-gmails-dynamic-amp-email-benefit-ecommerce-merchants#comments-listing)

## Gmail’s Dynamic Emails Bring Carts Directly Into Email

Last week,[ Gmail announced the launch of Dynamic Emails](https://www.blog.google/products/gmail/take-action-and-stay-up-to-date-with-dynamic-email-in-gmail/), an improvement that brings interactivity and engagement directly to emails. Prior to the update, emails have always been static in nature, often acting as a launch point into more complicated tasks and quickly become dated.

[Read More **](https://www.ecommerce-mag.com/how-gmails-dynamic-amp-email-benefit-ecommerce-merchants)

## [Customer Data Killed The Shopify-Mailchimp Partnership](https://www.ecommerce-mag.com/customer-data-killed-the-shopify-mailchimp-partnership)

 Mar 27, 2019 by  Jacob Elson posted in [Ecommerce](https://www.ecommerce-mag.com/topic/ecommerce), [Shopify](https://www.ecommerce-mag.com/topic/shopify)

[** 0 Comments](https://www.ecommerce-mag.com/customer-data-killed-the-shopify-mailchimp-partnership#comments-listing)

**Goodbye to The Shopify-Mailchimp Partnership**

[Read More **](https://www.ecommerce-mag.com/customer-data-killed-the-shopify-mailchimp-partnership)

## [Increase Conversions with Q&As and Customer Feedback](https://www.ecommerce-mag.com/increase-conversions-with-qas-and-customer-feedback)

 Mar 21, 2019 by  Elliot Volkman posted in [Ecommerce](https://www.ecommerce-mag.com/topic/ecommerce), [Conversion Optimization](https://www.ecommerce-mag.com/topic/conversion-optimization)

[** 0 Comments](https://www.ecommerce-mag.com/increase-conversions-with-qas-and-customer-feedback#comments-listing)

## Use Customer Feedback and Q&As to Fuel Conversions

User-generated content is one of the most valuable resources that ecommerce retailers can take advantage of. Having customers create content for you is the dream! One user-generated content type that’s becoming widely adopted is a question and answer (Q&A) section where customers can ask and respond to questions about individual products.

[Read More **](https://www.ecommerce-mag.com/increase-conversions-with-qas-and-customer-feedback)

## [Influencer Marketing: Lessons from the Most Authentic Influencers](https://www.ecommerce-mag.com/influencer-marketing-lessons-from-the-most-authentic-influencers)

 Mar 20, 2019 by  Valentina Barron posted in [Ecommerce](https://www.ecommerce-mag.com/topic/ecommerce), [Social Media](https://www.ecommerce-mag.com/topic/social-media), [Advertising](https://www.ecommerce-mag.com/topic/advertising)

[** 0 Comments](https://www.ecommerce-mag.com/influencer-marketing-lessons-from-the-most-authentic-influencers#comments-listing)

# The realest influencers in the industry. And why.

The influencer marketing landscape is diverse to say the least. Finding an authentic influencer whose opinions are truly valued by people is a lot harder than it seems. It’s getting increasingly easier to identify “fake influencers,” and with the increasing rise of paid promotions, people are more wary than ever to take the plunge on products that are potentially sponsored by celebrities and influencers. For ecommerce businesses, working with the right influencers can take your business to new heights!

[Read More **](https://www.ecommerce-mag.com/influencer-marketing-lessons-from-the-most-authentic-influencers)

[![](https://www.ecommerce-mag.com/hubfs/1-brand-guidelines-01-logo_0.jpg) ](https://www.ecommerce-mag.com/pinterest-for-ecommerce-how-to-leverage-an-underused-marketing-channel)

## [Pinterest for Ecommerce: How to Leverage an Underused Marketing Channel](https://www.ecommerce-mag.com/pinterest-for-ecommerce-how-to-leverage-an-underused-marketing-channel)

 Mar 20, 2019 by  Nick Perry posted in [Ecommerce](https://www.ecommerce-mag.com/topic/ecommerce), [Social Media](https://www.ecommerce-mag.com/topic/social-media)

[** 0 Comments](https://www.ecommerce-mag.com/pinterest-for-ecommerce-how-to-leverage-an-underused-marketing-channel#comments-listing)

# What You Need to Know About Pinterest Product Pins

The growth of ecommerce has resulted in an overhaul of many social media platforms to facilitate advertising and marketing initiatives. On Facebook, Instagram, and Twitter, this fact is almost annoyingly obvious for the end user. A consumer casually searches for a new pair of shoes, decides not to buy, and suddenly they can’t escape those shoes in their social media feeds.

[Read More **](https://www.ecommerce-mag.com/pinterest-for-ecommerce-how-to-leverage-an-underused-marketing-channel)

[![](https://www.ecommerce-mag.com/hubfs/8174f9dafeeca2bfc64a4eda91d256aafcc9f0c0.png) ](https://www.ecommerce-mag.com/afterpay-used-by-top-ecommerce-merchants)

## [Meet Afterpay: The Shop Now, Pay Later Method Used by Top Ecommerce Merchants](https://www.ecommerce-mag.com/afterpay-used-by-top-ecommerce-merchants)

 Mar 18, 2019 by  Taran Soodan posted in [Ecommerce](https://www.ecommerce-mag.com/topic/ecommerce), [Interviews](https://www.ecommerce-mag.com/topic/interviews)

[** 0 Comments](https://www.ecommerce-mag.com/afterpay-used-by-top-ecommerce-merchants#comments-listing)

We recently met and interviewed Nick Molnar, the Founder and CEO of [Afterpay](https://www.afterpay.com/index) at Shoptalk. Afterpay allows merchants to offer flexible payment options upon checkout. Instead of paying for an order in full, customers can now pay for an order in 4 equal payments. Used by top merchants like Kylie Cosmetics, Steve Madden, ThirdLove and more, Afterpay has become of the premier payment services for merchants.

[Read More **](https://www.ecommerce-mag.com/afterpay-used-by-top-ecommerce-merchants)

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