Hailing from rural Bowman in North Dakota, Ashley Alderson didn’t have a lot of shopping opportunities in her area growing up. In fact, she says that it wasn’t until later on, touring the country as Miss Rodeo America and that she discovered the exciting world of independently-owned shops.
Sometimes our passions lead us to unexpected places. One minute, for example, you’re running marketing and communications for one of the country’s most respected publications, the next you’re setting up your own consultancy dedicated to helping burgeoning brands headed up by women find their place in a crowded market where they are often underrepresented.
Remember the pure bliss of your first trip to a candy store as a child? The sparkling, sugar-coated gummies, the fragrant milk chocolates, the lollipops lined up like soldiers along the wall ready to be plucked from their perch and savored until the very last lick: there was truly nothing like it. Adulthood brings many sorrows with it, not least of them forfeiting access to the forbidden fruits of childhood delights, like the rare trip to the sugar-laden garden of eden.
For Elaina Millar, California remains the horizon of America. After social media stints with Paramount and Sony in the dream factory, followed by marketing management at Sevenly (an ecommerce company for advocacy apparel), Millar wanted to celebrate California in all its golden expanse. Millar and her husband soon launched a line of limited edition, hand printed, hand drawn shirts representing the beauty of California.
Stories create more action than facts ever could. They tug at our hearts & minds, wiggling into our brains like the unforgettable vehicles for change that they are.
Below, you'll find six ecommerce entrepreneurs who have walked the road you're walking. Wherever you are at in your ecommerce journey, take the next step. And then the next one. Keep doing that and we may be featuring you on Ecommerce Magazine one day!