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How a Young Entrepreneur's Digital Hustle Created Unexpected Growth

Mar 30, 2018 by Alex Velez posted in Ecommerce, Entrepreneurship, Social Media

Everyone who is building a personal brand or growing their business should be "all in" when it comes to marketing on social media.

Why? It is grossly underpriced exposure.

I'm Alex Velez. I am a 15 year old social media influencer, CEO of the upcoming Hoodie Apparel, LLC and graphic designer – none of which would’ve been possible without social media effort.

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Omnichannel and Multichannel: Know Your Terminology

Mar 29, 2018 by Niamh Reed posted in Ecommerce, Retail, Entrepreneurship, Social Media, Customer Delight

Have you noticed the terms omnichannel and multichannel getting used a lot recently?

There are many articles about ecommerce that promote either an omnichannel or a multichannel approach to customer service, but it isn’t always clear what that terminology means.

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Top 5 Ecommerce Viral Video Campaigns

Mar 29, 2018 by Sarah Werle Kimmel posted in Ecommerce, Retail, Entrepreneurship, Social Media

Viral videos are a great way to get your product in front of a lot of eyes very quickly. However, it is difficult to pinpoint what makes people want to share a video that is essentially a commercial.

It has to have exactly the right mix of content that resonates with a lot of people, and then you have to put it in front of the right eyes to get the ball rolling. There isn't a set formula that can help you determine whether or not a video you produce will go viral. If there were, we would see a lot more videos make the cut.

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What Do You Think Will Be the Biggest Ecommerce Trend of 2018?

Mar 15, 2018 by Kelli Kissack posted in Drip Campaigns, Messenger Marketing, Entrepreneurship, Chatbots, Bots, Social Media, Conversion Optimization, Customer Delight

We asked you the question, "What do you think will be the biggest ecommerce trend of 2018? Why?"

We received a ton of excellent responses to this question. Below you can find the top twelve submissions.

Don't see your response in this article? No worries! We send out a question each and every week, so keep sending us your answers.

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Evan Fript on Building His Luxury Shoe Brand

Mar 15, 2018 by Evan Fript posted in Ecommerce, Retail, Stores, Shopify, Paid Traffic, Entrepreneurship, Help Articles, Social Media, Conversion Optimization

Evan Fript founded his digital luxury footwear brand Paul Evans in May 2012 with no marketing budget and no experience in digital marketing. Here’s how he built his brand with a little bit of hustle.

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These 31 Incredible Women Are Taking the Ecommerce World By Storm

Mar 8, 2018 by Alison Rhoades posted in Ecommerce, Retail, Stores, Shopify, Entrepreneurship, Social Media, Conversion Optimization

Sometimes, it’s important to take a moment to celebrate and showcase the achievements of the courageous women making daily strides in the business world. That’s why we’ve compiled a list of some of our favorite female Ecommerce stars, from entrepreneurs to strategists, philanthropists to consultants. Discover some of the top names in ecommerce today and their innovative creations. Allow their stories to inspire, reminding you that every dream is within reach!

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