We see it a lot. Brands are hesitant to move into SMS and messenger marketing, citing their intuition that customers will feel annoyed by a brand’s outreach on such personal channels. Used responsibly, as part of an omni-channel strategy, Facebook messenger, SMS, or a combination of the two, can actually make your customers feel more empowered to engage with your brand. While email is a great tool for notifying potential customers and generating an action in response (shop, etc.) these more personalized messaging channels offer a unique environment that few other channels provide: encouragement for direct reply.
New stories for you
It’s that time of year again - merchants across the globe are frantically working to get ready for what promises to be the biggest Black friday Cyber Monday (BFCM) yet. Online sales over the 2018 discount period jumped 23.6% year on year, and analysts predict that this year retailers will pull in as much as $7.5 billion on Black Friday.
If you opened this post, you probably don’t need to be sold on the value of podcasts for ecommerce businesses. Before I began writing this post, I researched some statistics explaining the growing ubiquity of the podcast medium, hoping to justify why podcasts are valuable tools for engaging and retaining customers. I wanted to establish a little weight for the following list but this is
Ecommerce Magazine
. You don’t need to be sold; you came here because you’re a seller.
Part of our ongoing efforts to engage with and learn what’s going on in the ecommerce community includes sitting down and talking one-on-one with industry names. One of those names is Tim Fleschner, Co-Founder of Eone, a design firm that aims to create a world that is more beautiful, equitable, and sustainable for everyone. They believe that “good design” often excludes many people on the basis of ability, and they’ve set out to solve that problem by building beautiful watches that are accessible for one.
Scaling a company is hard, but scaling successfully is even harder. This is especially true for ecommerce businesses. There are countless tools that make it easier for even the smallest brands and retailers to make their mark, but growing a business to its potential is another story. Maintaining open communication, an atmosphere that fosters creativity and collaboration, and utilizing the right technology are essential to ensuring your ecommerce business stays agile as it grows.
Since Facebook took pre-check away on April 9th, marketers need to come up with better methods of acquiring Messenger subscribers. Gone are the days of users adding items to their cart and getting auto-subscribed to Facebook Messenger. Personally, I think this is a good thing!
Another year of Shopify Unite has officially wrapped, and with it comes a slew of new updates to make commerce easier than ever.
Last week, Bloomberg reported anonymous sources at Amazon have confirmed that Vendors will be told to migrate to Amazon’s Seller Central platform in the future. No timeline has been confirmed, but this validates previous Vendor concerns, who were sent an email from Amazon in March, that they will no longer be receiving future purchase orders. Amazon eventually informed all Vendors that the email was sent by mistake, but rumors regarding the future of Vendor Central started gaining traction.
When someone opts into your email list, they are giving you access to their personal inbox. You’ve earned enough of their trust to be able to reach them in their digital living room.