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## [Evan Fript on Building His Luxury Shoe Brand](https://www.ecommerce-mag.com/evan-fript-on-building-his-luxury-shoe-brand)

 Mar 15, 2018 by  Evan Fript posted in [Ecommerce](https://www.ecommerce-mag.com/topic/ecommerce), [Retail](https://www.ecommerce-mag.com/topic/retail), [Stores](https://www.ecommerce-mag.com/topic/stores), [Shopify](https://www.ecommerce-mag.com/topic/shopify), [Paid Traffic](https://www.ecommerce-mag.com/topic/paid-traffic), [Entrepreneurship](https://www.ecommerce-mag.com/topic/entrepreneurship), [Help Articles](https://www.ecommerce-mag.com/topic/help-articles), [Social Media](https://www.ecommerce-mag.com/topic/social-media), [Conversion Optimization](https://www.ecommerce-mag.com/topic/conversion-optimization)

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Evan Fript founded his digital luxury footwear brand [Paul Evans](https://www.paulevansny.com/) in May 2012 with no marketing budget and no experience in digital marketing. Here’s how he built his brand with a little bit of hustle. ****

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