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Friction-Free Commerce: Meet the Retailers Doing it Right

May 18, 2018 by Bart Mroz posted in Entrepreneurship, Stores, Retail, Ecommerce

Today’s consumers most desire convenience and efficiency when shopping, driving retailers to devote more effort to streamlining the customer journey. As a result, more and more retailers are pursuing an emerging retail theory called  “friction-free commerce,” where the goal is for customers to shop and transact in as few clicks or steps as possible. (It’s one of the driving forces behind voice-activated shopping, instant order buttons, and chatbots.)

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From In Store to Online, Bear Mattress Chases Growth

Mar 23, 2018 by Sarah Werle Kimmel posted in Customer Delight, Conversion Optimization, Entrepreneurship, Outdoors, Stores, Retail, Ecommerce

If you were to ask Scott Paladini of Bear Mattress in 2010 if he ever thought he would be in the mattress business in 2018, he would have told you “Absolutely not.”

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Sportique’s Founder on Curating Experiences

Mar 23, 2018 by Alison Rhoades posted in Entrepreneurship, Outdoors, Stores, Retail, Ecommerce, Conversion Optimization

A visit to Sportique’s vibrant platform is like stepping into an outdoorsy lifestyle-lover’s dream. Stylish gear for the rugged terrain meets timeless watches, tote bags, and sunglasses, with an entire section dedicated to houseware and furniture for the modern-day adventurer.

With over 500 brands from around the world to choose from, Sportique is truly reinventing the boutique experience.

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A Fresh Take on Personalized Fashion

Mar 15, 2018 by Alison Rhoades posted in Retail, Stores, Ecommerce, Entrepreneurship, Customer Delight

Personalized products have gotten a bad rap, with tacky keychains and embroidered pillows reading something like “If you can dream it, you can do it” offering the ultimate in kitsch, yet sacrificing the style fashionistas crave.

But haven’t you always wanted to create your own customized clothes that suit your style, broadcasting seminal quotes you love or inside jokes between you and your friends?

If you answered yes, then you’re not alone. Several years ago, Aubrie Pagano, who continued to come up short when looking for innovative clothes and accessories, was asking herself the same question. And instead of waiting for someone, someday to create the products she was dreaming of, she decided to take matters into her own hands, founding Bow & Drape in 2015.

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Evan Fript on Building His Luxury Shoe Brand

Mar 15, 2018 by Evan Fript posted in Conversion Optimization, Paid Traffic, Social Media, Help Articles, Entrepreneurship, Shopify, Stores, Retail, Ecommerce

Evan Fript founded his digital luxury footwear brand Paul Evans in May 2012 with no marketing budget and no experience in digital marketing. Here’s how he built his brand with a little bit of hustle.

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The Ultimate List of Books for Ecommerce Professionals

Mar 15, 2018 by Clint Mohs posted in Ecommerce, Stores, Retail

When growing a business, there's no better way to learn than to settle in with the advice and insight from some of the industry's most influential thinkers.

Ecommerce Magazine’s “Ultimate List” runs the gamut from introductions to the field and how-tos to in-depth guides for optimization and branding. And, to round out the list, we’ve included a few success stories for motivation during the long nights of getting a startup off the ground.

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The Ultimate Round-up of Our Featured Female Ecommerce Experts

Mar 8, 2018 by Alison Rhoades posted in Entrepreneurship, Ecommerce, Retail, Stores, Ethically Sourced

It’s no question: 2018 is the year of the woman. From feminist movements like #metoo to groundbreaking organizations like Time’s Up, gender equality feels like more of a reality than ever before, and we say: It’s about time!

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These 31 Incredible Women Are Taking the Ecommerce World By Storm

Mar 8, 2018 by Alison Rhoades posted in Conversion Optimization, Social Media, Entrepreneurship, Shopify, Ecommerce, Stores, Retail

Sometimes, it’s important to take a moment to celebrate and showcase the achievements of the courageous women making daily strides in the business world. That’s why we’ve compiled a list of some of our favorite female Ecommerce stars, from entrepreneurs to strategists, philanthropists to consultants. Discover some of the top names in ecommerce today and their innovative creations. Allow their stories to inspire, reminding you that every dream is within reach!

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Bringing Comfort to the Sofa Buying Experience

Mar 2, 2018 by Alison Rhoades posted in Ecommerce, Retail, Stores, Ethically Sourced, Messenger Marketing

Whether you’re entertaining guests, settling in for a relaxing night at home, or simply looking to perfect your living room’s design, there are arguably few pieces of furniture more important than your sofa. But finding that perfect piece is often a challenging and frustrating task.

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Handmade With Love

Feb 14, 2018 by Alison Rhoades posted in Ecommerce, Retail, Stores

A visit to BRIKA, the Toronto-based makers’ marketplace, offers a visual feast that will have your eyes popping and might inspire your next creative streak, if not your next shopping spree. You can revel in Michelle Meronek’s minimalist jewelry from her Brooklyn New York Studio Acre Goods, or check out Krista and Steve of Among the Pines, a husband and wife duo who make quirky, wood-based housewares. Then there’s self-taught crafter Cathy Pascual who makes eclectic stitched wall art in her Catshy Crafts store, and The Oyster’s Pearl’s adorable yet lively printed T-shirts.

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