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Alison Rhoades

Alison is a writer at Ecommerce Magazine, which exists to highlight digital innovation in the fast-growing industry of e-commerce.
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Recent Posts

An Analytics Master Schools Us on Testing, Optimization, and Knowing Your User

May 25, 2018 by Alison Rhoades posted in Ecommerce, Entrepreneurship

It’s rare these days to meet someone as passionate about analytics as Danielle Schwolow. As a growth strategist at Multiplica, a digital optimization, UX & Analytics agency for online marketing, Danielle can talk hard data with the best in the industry.

Here at Ecommerce Magazine, we love to dive deep into the nitty gritty of the digital retail world, so we asked Danielle to share some of her insights on the industry, her own experience and expertise, and what companies do wrong when approaching their analytics.

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Skyline Furniture’s Meganne Wecker on Creating Made-to-order Furniture in the Digital Age

May 15, 2018 by Alison Rhoades posted in Ecommerce, Entrepreneurship

Customized furniture used to be considered a luxury product, particularly at brick and mortar furniture outlets, and you might expect to wait an average of two months before your order arrived.

But if the digital revolution has taught consumers anything, it’s that demanding a great product fast and for a fair price is no longer an outlier. It’s the norm.

However, it was the 70-year-old Skyline Furniture that recognized the demand for made-to-order furniture years before many of us knew we wanted it, from upholstered furniture to window treatments to decorative pillows.

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Sportique’s Founder on Curating Experiences

Mar 23, 2018 by Alison Rhoades posted in Ecommerce, Retail, Stores, Outdoors, Entrepreneurship, Conversion Optimization

A visit to Sportique’s vibrant platform is like stepping into an outdoorsy lifestyle-lover’s dream. Stylish gear for the rugged terrain meets timeless watches, tote bags, and sunglasses, with an entire section dedicated to houseware and furniture for the modern-day adventurer.

With over 500 brands from around the world to choose from, Sportique is truly reinventing the boutique experience.

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A Fresh Take on Personalized Fashion

Mar 15, 2018 by Alison Rhoades posted in Ecommerce, Retail, Stores, Entrepreneurship, Customer Delight

Personalized products have gotten a bad rap, with tacky keychains and embroidered pillows reading something like “If you can dream it, you can do it” offering the ultimate in kitsch, yet sacrificing the style fashionistas crave.

But haven’t you always wanted to create your own customized clothes that suit your style, broadcasting seminal quotes you love or inside jokes between you and your friends?

If you answered yes, then you’re not alone. Several years ago, Aubrie Pagano, who continued to come up short when looking for innovative clothes and accessories, was asking herself the same question. And instead of waiting for someone, someday to create the products she was dreaming of, she decided to take matters into her own hands, founding Bow & Drape in 2015.

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The Ultimate Round-up of Our Featured Female Ecommerce Experts

Mar 8, 2018 by Alison Rhoades posted in Ecommerce, Retail, Stores, Ethically Sourced, Entrepreneurship

It’s no question: 2018 is the year of the woman. From feminist movements like #metoo to groundbreaking organizations like Time’s Up, gender equality feels like more of a reality than ever before, and we say: It’s about time!

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These 31 Incredible Women Are Taking the Ecommerce World By Storm

Mar 8, 2018 by Alison Rhoades posted in Ecommerce, Retail, Stores, Shopify, Entrepreneurship, Social Media, Conversion Optimization

Sometimes, it’s important to take a moment to celebrate and showcase the achievements of the courageous women making daily strides in the business world. That’s why we’ve compiled a list of some of our favorite female Ecommerce stars, from entrepreneurs to strategists, philanthropists to consultants. Discover some of the top names in ecommerce today and their innovative creations. Allow their stories to inspire, reminding you that every dream is within reach!

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An Ecommerce Store for Heavy Lifters

Mar 6, 2018 by Alison Rhoades posted in Ecommerce

If you think bodybuilding and jewelry design don’t mix, then you clearly haven’t met Tina Tang.

This former Goldman Sachs trader left the financial industry in the hopes of becoming her own boss, which led her to designing her own jewelry, running her own store, and eventually becoming a personal trainer.

Now, she’s combined her passion for entrepreneurship, fitness, and jewelry design with Iron Strong Jewelry, a quirky ecommerce store for the heavy-lifting woman.

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The Dreslyn Founders Create a Luxury Fashion Voice, Rooted in Distinction and Values

Mar 2, 2018 by Alison Rhoades posted in Ecommerce, Retail

Restraint isn’t typically a buzzword among entrepreneurs, but it’s been a guiding principle for The Dreslyn, an online specialty store offering luxury products across apparel, accessories, home, and beauty with a minimalist focus and west coast point of view.

First launched in 2014 by Brooke Taylor Corcia, the brand credits its success to an edit that can be trusted.

Focus, not trends, is what sets The Dreslyn apart.

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Bringing Comfort to the Sofa Buying Experience

Mar 2, 2018 by Alison Rhoades posted in Ecommerce, Retail, Stores, Ethically Sourced, Messenger Marketing

Whether you’re entertaining guests, settling in for a relaxing night at home, or simply looking to perfect your living room’s design, there are arguably few pieces of furniture more important than your sofa. But finding that perfect piece is often a challenging and frustrating task.

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Why Live Out There is Building the Everlane of Outdoor Apparel

Feb 22, 2018 by Alison Rhoades posted in Ecommerce, Retail, Outdoors, Ethically Sourced

For Jamie Clarke, who started climbing mountains as a child and eventually reached the heights of the Seven Summits, the similarities between mountaineering and running a business are endless.

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